Post by sakibkhan47 on Feb 22, 2024 2:18:22 GMT -6
History of Coachella The Coachella Valley Music And Arts festival was born in 1999 from the idea of Paul Tollett and Rick Van Santen and takes place in the spring on the fields of the Empire Polo Club of Indio in the California desert. The first edition was organized by Goldenvoice , Paul Tollett's music promotion company, and was immediately successful. Nonetheless, in the first decade of the 2000s it found it difficult to make space among all the competing festivals. The historic turning point came in 2011 when he decided to host the reunion of The Strokes and Kings of Leon. This event, together with the large amount of high-level artists such as Pharrel Wiiliams, Kanye West and Skrillex , will lead the festival to acquire prestige and the following year will see artists of the caliber of Dr. Dre, Radiohead and Snoop Dogg take to its stages.
The excellent organization of the festival, the vast choice Croatia WhatsApp Number of music (ranging from Rock, hip hop, Rap and others) and the decision to bring together works of art and installations of interactive experiences in that place , made so that not only music lovers participate in the festival but all people who want to have fun and try different experiences. The festival saw an exponential increase in visitors from 2011 onwards, reaching a peak in 2017, when over 250,000 people participated in its two weekends of programming . The Coachella festival has chosen to distinguish itself from the competition by using experiential marketing , and requiring the same commitment from all its partners.
Brands in every category accepted this challenge, using the event as an opportunity to introduce their products to visitors through engaging experiences. Now let's take a look at the top 5 experiential marketing campaigns that caught our attention ! HP: 2017 HP "the Antarctic"- Coachella In 2017, HP decided to participate in Coachella with a modern art installation consisting of a dome called “ The Antarctic ” made up of screens powered by HP computers. Its aim was to create a memorable visual and sensorial experience for visitors, who through this installation were catapulted first among the glaciers of Antarctica and subsequently on a visual journey towards mystical shapes, sensations and sounds that created emotions unforgettable for the over 50,000 participants.
The excellent organization of the festival, the vast choice Croatia WhatsApp Number of music (ranging from Rock, hip hop, Rap and others) and the decision to bring together works of art and installations of interactive experiences in that place , made so that not only music lovers participate in the festival but all people who want to have fun and try different experiences. The festival saw an exponential increase in visitors from 2011 onwards, reaching a peak in 2017, when over 250,000 people participated in its two weekends of programming . The Coachella festival has chosen to distinguish itself from the competition by using experiential marketing , and requiring the same commitment from all its partners.
Brands in every category accepted this challenge, using the event as an opportunity to introduce their products to visitors through engaging experiences. Now let's take a look at the top 5 experiential marketing campaigns that caught our attention ! HP: 2017 HP "the Antarctic"- Coachella In 2017, HP decided to participate in Coachella with a modern art installation consisting of a dome called “ The Antarctic ” made up of screens powered by HP computers. Its aim was to create a memorable visual and sensorial experience for visitors, who through this installation were catapulted first among the glaciers of Antarctica and subsequently on a visual journey towards mystical shapes, sensations and sounds that created emotions unforgettable for the over 50,000 participants.