These segments are characterized

These changes allow you to personalize the texts you send or show to the client. Now, how to obtain data to know what to show your users? You have these three sources: a) Data collected from user behavior: Previous purchases, browser searches, previous interactions on social networks, preferences expressed in surveys, etc. b) Actions performed during a session: In your dynamic content you can refer to the user by their identity, which is known when they log in. In addition, you can dynamically adapt the information you display based on the queries the client makes.

Other sources are the pages you visit or the products you select. c) Demographic Email Marketing List information: Allows you to enrich a template that has general content about your company, services or products. To do this, you add more precise data through dynamic content obtained from segmentations by age, generation, gender, income range, etc. or relying on geomarketing strategies. Difference between dynamic content and static content dynamic-contentsIt's all in the refresh rate. Some examples of static content are web pages with information about the company's purpose, mission or personnel. Also the elements that facilitate navigation on the page such as menus and information in the footer section.
On static pages or emails the information is always the same.  by requiring infrequent change. In the case of web pages, static content is usually specified and modified at the code level. For its part, dynamic content comes from databases, user search parameters or information recorded by the browser. It is also data that is recorded in the user session or saved in cookies . Ready to create a positive and dynamic experience with your website? Contact us here Advantages of dynamic content . More engagement Engagement or interactions are the main objective of brands in their relationship with their customers today.