Post by account_disabled on Mar 5, 2024 0:11:28 GMT -6
Traditional advertising is increasingly less effective in directing consumers' purchasing choices, as the latter live a fast, frenetic and increasingly rushed pace of life. Thus it becomes inevitable to talk about unconventional marketing ! Unconventional Marketing: definition Unconventional marketing is the set of communication strategies used to present products to an audience that needs new stimuli to be persuaded to purchase, because it has now become immune to traditional forms of advertising . Marketing therefore becomes dynamic, based on the use of media, ideas and channels different from those we are used to.
The objective is achieved when the creativity of this new form of advertising manages to arouse a strong sense of surprise in the final target to which it is addressed. “Those who choose the paths of unconventional marketing aim to arouse curiosity, surprise Belgium Phone Number or even shock the public.” Guido Di Fraia Unconventional Marketing: characteristics Imagine being in a square crowded with people, where everyone, at the same time, is shouting their own name. Surely you wouldn't have the faintest idea who to choose. Everyone is different, yet no one manages to stand out, to emerge, to be reached.
How to come to the surface? There are two solutions: either you have an extraordinary product, or you can make your brand and your communication extraordinary. In the same way, it is increasingly necessary to follow alternative paths in marketing too, in one word: dare. Go beyond the conventional. Beyond the schemes. Beyond the comfort zone. Provoke.
The objective is achieved when the creativity of this new form of advertising manages to arouse a strong sense of surprise in the final target to which it is addressed. “Those who choose the paths of unconventional marketing aim to arouse curiosity, surprise Belgium Phone Number or even shock the public.” Guido Di Fraia Unconventional Marketing: characteristics Imagine being in a square crowded with people, where everyone, at the same time, is shouting their own name. Surely you wouldn't have the faintest idea who to choose. Everyone is different, yet no one manages to stand out, to emerge, to be reached.
How to come to the surface? There are two solutions: either you have an extraordinary product, or you can make your brand and your communication extraordinary. In the same way, it is increasingly necessary to follow alternative paths in marketing too, in one word: dare. Go beyond the conventional. Beyond the schemes. Beyond the comfort zone. Provoke.