Post by account_disabled on Mar 4, 2024 23:08:55 GMT -6
Every self-respecting Content Manager knows well that one of the first things to do at work after turning on the computer and immediately after the coffee is to check the traffic analytics of the website to verify that the new posts bring the necessary traffic (and leads) . Sometimes it can happen that the data undergoes a sudden decline or is not exactly exciting: what to do then, how can you increase traffic to the site? We'll tell you what we did when we came across the blog of OFG Advertising, a communications agency in Milan , and how we managed to bring traffic back to good levels, thanks to the blog.
How to check site traffic In December 2018, the OFG Advertising website and blog were affected by a drop in visits which led to a sudden drop in our traffic data of 24%: what Hong Kong Telegram Number Data was happening? The first thing we did was carry out a series of investigations to exclude technical and non-technical SEO problems . The first step was to compare the trend of traffic data from previous periods on Google Analytics and the other sites we manage to understand if there could be an algorithm change underway. The implementations of the Google algorithm, in fact, are constant and are not always announced, however they can sometimes be identified by analyzing the trend of views and traffic data.
The second step concerned the verification of any manual actions by Google , the presence of any pages not scanned or indexed through the analysis of the site and pages with the Google Search Console. Once the technical reasons were excluded, we focused on the content. How many blog posts to publish to bring traffic to the site? As a first action we decided to increase the publication frequency and bring it from 1 to 2 posts per week . Was it necessary to publish new articles? Our blog has a history of 6 years of publication with several posts already well positioned. For this reason we decided to start from the content already created which performed best.
How to check site traffic In December 2018, the OFG Advertising website and blog were affected by a drop in visits which led to a sudden drop in our traffic data of 24%: what Hong Kong Telegram Number Data was happening? The first thing we did was carry out a series of investigations to exclude technical and non-technical SEO problems . The first step was to compare the trend of traffic data from previous periods on Google Analytics and the other sites we manage to understand if there could be an algorithm change underway. The implementations of the Google algorithm, in fact, are constant and are not always announced, however they can sometimes be identified by analyzing the trend of views and traffic data.
The second step concerned the verification of any manual actions by Google , the presence of any pages not scanned or indexed through the analysis of the site and pages with the Google Search Console. Once the technical reasons were excluded, we focused on the content. How many blog posts to publish to bring traffic to the site? As a first action we decided to increase the publication frequency and bring it from 1 to 2 posts per week . Was it necessary to publish new articles? Our blog has a history of 6 years of publication with several posts already well positioned. For this reason we decided to start from the content already created which performed best.