Post by account_disabled on Mar 4, 2024 3:23:23 GMT -6
At Exelab we use Asana to communicate effectively, to always be able to find the information we need in the respective sections and organize the activities on the calendar. The use of Miro, on the other hand, is dedicated to the formulation of workflows which will then be inserted into HubSpot which I will tell you about later in the article. This tool is really useful for visually rendering the strategic processes you are working on, especially when it comes to having to analyze the various "bifurcations" that form from the leads' responses to your Lead Gen Form. For example, to the question “do you want to receive a demo of our product?” yes and no answers will channel the lead into two different paths, one that goes directly to sales and the other that could lead to a follow-up question, and so on. I'll leave you an in-depth video below to find out how to use Miro starting from scratch Content creation Once you have the preliminary organization and strategy in place, you can work with your team on content creation.
This phase can be managed internally within the company, but Denmark Telegram Number Data it is not uncommon for organizations to turn to external agencies to delegate the care of the content that will be sponsored on LinkedIn. Working with freelancers or an agency at this stage can have numerous advantages it gives your team the opportunity to focus on the most important aspects of the campaign, it gives you access to quality content that comes from professionals who deal exclusively with this and it allows you to manage a cumbersome phase of the process more easily. One of LinkedIn's most powerful tools for lead generation is LinkedIn Lead gen, a tool that allows you to create campaigns on social media bypassing any friction such as moving to a landing page and offering you truly unique target precision. In the next sections I will accompany you through what for us at Exelab are the effective steps and tools to use to generate leads effectively with LinkedIn Ads . Table of contents Planning Asana and Miro Content creation graphics and texts Settings Hubspot and LinkedIn Ads Monitoring evaluation and remodulation Planning I firmly believe that a fundamental component of the success of a campaign lies in the strategy development phase.
For this reason, I like to take some time before starting to brainstorm with my team, to jot down different types of possible workflows and to evaluate alternative plans to the main one. This isn't because I'm feeling discouraged about the core strategy, but because I can tell you with certainty that you'll need to make adjustments once the campaign gets underway. Whether it's the form questions, your email marketing sequence or sponsored content at best, or your entire strategy at worst, there will always be changes to take into account. At this stage there are two tools that are particularly useful to our team Asana and Miro. Asana, as work management , is the central connection point of the team and the company, and it is where information and tasks are inserted. This is particularly important in the initial phase of the work, where timing and coordination within the team and with other areas of the company are vitally important.
This phase can be managed internally within the company, but Denmark Telegram Number Data it is not uncommon for organizations to turn to external agencies to delegate the care of the content that will be sponsored on LinkedIn. Working with freelancers or an agency at this stage can have numerous advantages it gives your team the opportunity to focus on the most important aspects of the campaign, it gives you access to quality content that comes from professionals who deal exclusively with this and it allows you to manage a cumbersome phase of the process more easily. One of LinkedIn's most powerful tools for lead generation is LinkedIn Lead gen, a tool that allows you to create campaigns on social media bypassing any friction such as moving to a landing page and offering you truly unique target precision. In the next sections I will accompany you through what for us at Exelab are the effective steps and tools to use to generate leads effectively with LinkedIn Ads . Table of contents Planning Asana and Miro Content creation graphics and texts Settings Hubspot and LinkedIn Ads Monitoring evaluation and remodulation Planning I firmly believe that a fundamental component of the success of a campaign lies in the strategy development phase.
For this reason, I like to take some time before starting to brainstorm with my team, to jot down different types of possible workflows and to evaluate alternative plans to the main one. This isn't because I'm feeling discouraged about the core strategy, but because I can tell you with certainty that you'll need to make adjustments once the campaign gets underway. Whether it's the form questions, your email marketing sequence or sponsored content at best, or your entire strategy at worst, there will always be changes to take into account. At this stage there are two tools that are particularly useful to our team Asana and Miro. Asana, as work management , is the central connection point of the team and the company, and it is where information and tasks are inserted. This is particularly important in the initial phase of the work, where timing and coordination within the team and with other areas of the company are vitally important.