Post by sakibkhan49 on Feb 25, 2024 0:44:16 GMT -6
The world of social media is a veritable ocean of content. Between notifications, links and advertisements, scrolling today has become an almost completely involuntary action. And in such a liquid context, maintaining high engagement on Instagram has now become a challenge that brands and creators can no longer escape. In fact, a Microsoft study claims that the average user's attention span has dropped from 12 to just 8 seconds . This would be all the time you have to convince users to stop and listen to your story. But if your audience today is more elusive than a goldfish, are there any effective ways to really engage them? In this article we will see 5 ideas to increase engagement on Instagram thanks to the enormous potential of interactive content. Source: Woorank.com Engagement on Instagram: the potential of interactive content Let's start with the causes.
In this article on the impact of the reduced attention span of users on social media we read that there are mainly two factors behind the phenomenon: the excessive amount of information to which one is exposed on a daily basis; an increasingly Chinese UK Phone Number List digitalized lifestyle. In fact, every day we consume information at the speed of light and our brain is always waiting for the next notification: a state that makes it increasingly difficult to really concentrate. It is no coincidence that thanks to its immediacy, Instagram is used by 20% of those who access the internet . In fact, the platform closely follows the new habits of its "inhabitants", continuously adding new features, which translate into new opportunities for marketers . This collection of statistics on interactive content also confirms that: 93% of marketers support the effectiveness of interactive content in educating users ; 88% agree that they play a key role in standing out from the competition .
Still not convinced? Let's get straight to the heart of the matter. Of course there will be no shortage of practical cases! Instagram user interface 1) Quizzes, Surveys and Open Questions If you use Instagram regularly, you will surely have come across this kind of interactive content in Stories. Their potential to increase engagement on Instagram is undoubtedly interesting. Any data? A Facebook report states that adding a poll to an ad in Stories can help retain the user for up to 3 additional seconds . Interesting, isn't it? Let's make a brief summary of the features: Quiz: multiple choice questions of which only one is correct; Surveys: questions with only 2 alternatives , where it is possible to view the percentage of responses after selecting one of the two boxes; Open questions: questions that leave users full freedom to answer .
In this article on the impact of the reduced attention span of users on social media we read that there are mainly two factors behind the phenomenon: the excessive amount of information to which one is exposed on a daily basis; an increasingly Chinese UK Phone Number List digitalized lifestyle. In fact, every day we consume information at the speed of light and our brain is always waiting for the next notification: a state that makes it increasingly difficult to really concentrate. It is no coincidence that thanks to its immediacy, Instagram is used by 20% of those who access the internet . In fact, the platform closely follows the new habits of its "inhabitants", continuously adding new features, which translate into new opportunities for marketers . This collection of statistics on interactive content also confirms that: 93% of marketers support the effectiveness of interactive content in educating users ; 88% agree that they play a key role in standing out from the competition .
Still not convinced? Let's get straight to the heart of the matter. Of course there will be no shortage of practical cases! Instagram user interface 1) Quizzes, Surveys and Open Questions If you use Instagram regularly, you will surely have come across this kind of interactive content in Stories. Their potential to increase engagement on Instagram is undoubtedly interesting. Any data? A Facebook report states that adding a poll to an ad in Stories can help retain the user for up to 3 additional seconds . Interesting, isn't it? Let's make a brief summary of the features: Quiz: multiple choice questions of which only one is correct; Surveys: questions with only 2 alternatives , where it is possible to view the percentage of responses after selecting one of the two boxes; Open questions: questions that leave users full freedom to answer .